A free WooCommerce plugin is a fantastic tool with powerful features that allow anyone to turn a WordPress website into an online store in minutes. But it is a victim of his own success. WooCommerce is a starting point, a foundation that puts the servers needed to manage your e-store directly into your WordPress control panel, but that’s all.
By default, the home page of your website’s WooCommerce storefront is generated dynamically. Still, you have no control over the design as this is your WordPress theme, and I like WooCommerce. With so many websites running WooCommerce, every online store can ultimately look and feel like any other.
However, considering the traditional sales of bricks and mortars, this experience cannot go beyond these websites. Walk down one of the main streets, and each store you pass will look different: different sign styles, different windows, different ways to display all your products when entering. Why shouldn’t online stores follow the same principles?
What principles are we talking about here? Consider having an online store:
- Encourage your customers to search and browse your store for multiple offers.
- Make it easy for your customers to find what they’re looking for, whether they have a single product or a vague idea in their head.
- Sell your products quickly: customers should have no problem finding the Add to Cart button and navigating at checkout.
- Express your brand identity: In brick and mortar stores, store style is often the only way to express your brand – through design, layout, lighting, etc. Your WooCommerce store design should reflect your brand as well as the products you are presenting.
If you only use the essential WooCommerce plugin, it will be almost impossible to achieve some of these goals.
Customize Your WooCommerce Store with Plugins
1) WooCustomizer
WooCustomizer is an excellent plugin for customizing your WooCommerce shop page. You can edit your product, your shopping cart, your user account, and your payments with just a few clicks. This plugin has a lot of features and allows you to customize your entire WooCommerce shop.
It is worth noting that WooCustomizer does not replace your WooCommerce pages or templates. It simply adds additional style options to your theme for the items you want to change. Although WooCustomizer has many features for editing your WooCommerce store, it is also relatively easy to use. This tool is versatile and gives you more control over your store without having to code anything.
Finally, WooCustomizer is a free tool. There is a free version with essential features and 3 high-quality advanced feature packs starting at $ 29 per year.
2) WooCommerce stock manager
WooCommerce Stock Manager allows you to manage your product inventory and its variables from a single screen. The WooCommerce Stock Manager extension provides you with a new interface (found in the post section of the admin menu) that lists your products and options along with their storage features.
In the WooCommerce Stock Manager, products can be filtered by product ID, product name, and standard order. With WooCommerce Stock Manager, you can easily set total inventory, product status, weight, item number, product name, product ID, and more.
3) WooCommerce product video
The WooCommerce product video plugin allows you to add videos to product pages. You can download or embed videos from YouTube, Vimeo, Dailymotion, Meta Café, or Facebook. Add a product video or multiple videos to the product gallery. You can view featured videos on list pages and customize videos.
With the WooCommerce Product Video Extension, you can replace presented product images with videos. Favorite videos can be displayed in a pop-up window or on the same page. You can add a featured WooCommerce movie directly from the back office product editing page.
This plugin also allows you to add videos with your images to your WooCommerce product gallery. For each product gallery video, set a thumbnail to deliver the message before clicking on it to play the video.
4) WooCommerce variable pricing
Variable product is a type of WooCommerce product that allows you to suggest product variations by checking prices, stock levels, pictures, and more for each variety. For example, WooCommerce variable pricing can be used on t-shirts to offer large, medium, small, and various colors.
In the frontend part, which shows the variation product, a drop-down menu is displayed for the user to select the variables. When you choose options, you’ll see information about those options, including available inventory and pricing.
5) Product recommendations
Reselling and cross-selling is an effective way to increase the size of your shopping cart and overall sales for your customers. Use product recommendations to show your customers more of what interests them. Add featured items based on current, new, sold, or completed articles, etc., or browse what’s already in your cart.
This is ideal for online stores with more than one product. For example, if you sell shoes, recommend socks or laces. If you sell earrings, recommend bracelets and necklaces from the same collection. When selling toys, suggest puzzles similar to those in the cart.
Conclusion
Overall, your storefront design and how your products are presented can significantly impact your conversions. In WooCommerce, the store page is pre-built, and while there are several ways you can change this layout, they’re pretty limited.
So if you adapt it to one of the add-ons described in this guide, you will stand out from the crowd. In addition, it better represents your company and shows your customers your professionalism. WooCustomizer is easy to use, offers many features to optimize your store, and has a free version.
Finally, if you have strong social media content and presence, you need to consider connecting your Facebook store to WooCommerce. This allows you to upload a product catalog to Facebook so that users can browse the products and go straight to the checkout on your website to complete their purchase.